Due mainly to the COVID-19 pandemic, many people have resigned from their jobs in the past few years. Economists even coined the term “The Great Resignation” to describe the mass employee exodus from traditional jobs in the spring of 2021.
Employees leaving in mass droves can cause a considerable burden for companies, as replacing an employee costs an average of 33% of their salary. Because of this mass resignation and the issues it has caused for employers, employee retention has become a hot-button topic in recent years.
Read this guide to learn the top ways loyal employees make your business better.
Related: Spa Week: Employee Motivation
1. Loyal Employees Boost Productivity
Loyal employees tend to be more productive, as they have a natural drive for success and improvement. Loyal employees tend to be more eager to help your organization develop practical solutions to challenges to help your company grow.
Loyal employees are natural leaders, and they often pass on their energetic spirit to other workers. You need dedicated employees in your organization to motivate those who aren’t as excited about their work.
2. Loyal Employees Improve Customer Experience
Loyal employees also tend to have a customer-first mindset. On the other hand, an employee who is disloyal or disengaged may not care about pleasing customers. This can lead to a negative attitude during customer interactions, leading to poor reviews that affect your bottom line.
Even one bad customer experience can bring everything to the ground, so it’s crucial to have loyal employees on your staff who are willing to go the extra mile for your customers.
3. Employee Loyalty Can Improve Your Corporate Image
A company’s image isn’t just built by its customers – it’s also built by its employees. Nowadays, there are dozens of sites and communication tools for employees to state their opinions about their employers.
When applying for a job, 84% of job seekers state that the reputation of a company as an employer is essential. Additionally, 83% of job seekers will research a company’s online employee reviews before deciding to apply.
If your online presence is riddled with bad reviews from employees, you’re not going to attract the top talent to your organization. Instead, you’re going to attract desperate job seekers who are willing to take a chance on your company despite its poor image.
This is why loyal employees are so important, as they can help boost your company’s image by stating positive things about your organization online. Plus, dedicated employees are more likely to go out of their way to recommend job postings at your company to their social circles, giving you a wider hiring pool.
4. Employee Loyalty Enables Growth
Loyal employees can also help your organization grow. If you constantly have to hire and train new employees, it’ll be challenging to find people who are willing to work with your company for the long term.
However, loyal employees will have the drive to stay with your company for the long haul, helping you build your organization’s leadership.
5. Loyal Employees Speed Up Production
Every company goes through periods where it can barely keep its head above water. During these times, you need loyal employees more than ever. Loyal employees are more likely to stick with your company during times of stress, knowing that better days lie ahead.
Employees who aren’t loyal are more likely to jump ship during these chaotic times, leaving you in further turmoil trying to find new staff.
How to Boost Employee Loyalty
Now that you know how critical loyal employees are for your business, let’s discuss some of the ways you can improve employee loyalty:
Show Appreciation and Recognition
Often, employees aren’t loyal because they feel undervalued by their organization. To fix this issue, make sure you’re acknowledging and rewarding efforts and accomplishments.
While verbal praise is great, we recommend taking things a step further through gifts or other tokens of appreciation. For example, you can reward your employees with spa gift cards for a job well done.
Related: Digital Spa Gift Cards
Offer Opportunities for Growth
No one likes the feeling of being stuck. Often, loyalty drops when employees feel like their work has become stale and they have no room to grow at your organization.
Make sure your employees know the different career paths they can take within your organization. Additionally, make sure you have clear paths laid out for employees to get to the next step in their careers. You should also encourage and allow employees to improve upon their skillset through classes, webinars, and workshops.
Gather Employee Feedback
The best way to figure out how your employees are feeling is to ask them directly! We recommend sending out anonymous surveys to your employees so they can feel safe and comfortable giving honest feedback.
Make sure to stress that these surveys are anonymous and that employees won’t get in trouble for any negative feedback they provide.
Offer Perks and Incentives
Perks and incentives can also help drive employee loyalty. Here are some incentives you can offer:
- Flexible work-from-home arrangements
- Gym memberships
- Stock options
- Wellness programs
- Flex Fridays
Related: Co-Branded Spa Gift Cards
Conclusion
Employee loyalty is vital if you want your organization to thrive. Loyal employees help boost productivity, build a better brand image, and ultimately, help your company grow.
If you’re looking to boost employee loyalty, consider rewarding your employees with some spa gift cards!
